Responsibility & Sustainability
Made-to-order
Made-to-order is a revolution that makes fashion production sustainable and responsible. When choosing made-to-order, products are produced only at the moment a customer orders them: the textile is printed, cut to the size the customer chose, then sewn with the selected finish.On the contrary, traditional retail relies on huge inventories produced in advance.
In traditional made-to-sell retail stores, products are made in advance in huge quantities and often exceed market demand. The "fast fashion" business model is cheaper, but around 85% of all its textiles end up in landfills, making traditional fashion a major contributor to environmental damage.
At MedievalMade every order is specifically produced at the moment the customer orders it, according to the customer's specifications.
Digital-Printing Technology
MedievalMade adopts Digital Textile printing, a new technology in fashion production that saves each year billions of liters of water when compared to traditional rotary screen printing.
Digital Textile Printing also uses smaller quantities of ink, typically only 10% of the color used in traditional screen printing.
Did you know that the amount of water used in conventional textile printing could fill the Mediterranean Sea every two years? It may look like an impressionist painting, but this river dyed with inks is not a work of art.
Digital Printing is the sustainable solution to water conservation.
Responsible shipping
Responsible Packaging: For non-breakable items, like apparel and bags, we use poly-bags. Our packaging might not be fancy, but it reduces packaging to the minimum necessary, while still providing a waterproof and protective barrier.
Poly bags protect the product from water and tears, while preventing unnecessary nested packages, cardboard boxes, or Styrofoam.
They also save considerable energy during transportation because they occupy less volume.
From our Made-to-order business model, to our Digital Printing technology, to our Shipping, you are making an ethical choice when you choose MedievalMade.